Wanna advertise online..Here you go..!

How does Google make money? If anyone of you have thought about it you would definitely know that Google makes its revenue from the online advertisement that we see popping on to the top and right(sometimes even at the bootom also) of the google search webpage. It seems very easy for us to look as a searcher to see the various ads being displayed on the search result page. But there is more than this that goes behind these ads. There are many different types of online ads – textual ads, display ads, pop-up ads, flash ads and image ads.

But in this blog we’ll be focussing only on textual ads. I would say that creation of a Google ad undergoes a complete life cycle from deciding on the theme to the bidding of these ads. Every company wants to attract the users by displaying the best deals/ offers on their product. So these ads are basically designed for any special event or deal. It is not necessary that a company should have just one adword, there can be many depending on the variety of products or deals. Once you have finalized on the theme of the adword you need to work on adword design. Every adword is made of 4 lines. As you can see from the image the first line is the header followed by the display url and the content of the ad. Be specific in the ad content because this is the only way to drive the user to your website. All that I have discussed above is the easiest of constructing an adword. The most challenging part is building a bidding strategy for the adword.

Every adword can be tagged with 40 to 50 keywords. These keywords are nothing but the possible textual content that any user will be typing in the google search box that is looking for a product that is related to our adword. So you need to put yourself in the searcher’s shoes and think of all possible combinations of keywords.  It doesn’t stop there, you still have the bidding strategy left for these keywords. There are two type of bidding strategies – Manual and Automatic. In manual bidding you will have to key in the bidding amount for each keyword based on the analysis that you would have done using Keyword tool and traffic estimator. These two tools come handy in deciding the bid amount because it shows the global monthly searches. In automatic bidding the bid values will be adjusted based on the number of clicks that your ad will be receiving and the ad position.

I think I have pretty much tried to explain the Google adwords on a high level in this blog.